INTERACTIVE VIDEOS FOR COMPANIES

Immersive video transforms the viewer from a passive observer into a protagonist, generating a higher impact activation than any traditional medium. Key benefits include:

• ROI Increase: As an innovative marketing tool, it maximizes return on investment through clear differentiation from the competition.
• Memorability: Immersive brand experiences create a much deeper and lasting impression on the user.
• Transparency and Trust: It allows for the complete display of facilities or processes (such as in the healthcare or automotive sectors), removing the barriers of traditional editing.

The main difference lies in omnipresence. While a standard recording limits the view to a fixed frame, 360° video captures the entire environment simultaneously.

• Narrative: It requires planning where there is no “behind the scenes,” forcing every detail of the space to be carefully managed.
• Interactivity: The user decides what to look at, which increases engagement time compared to flat video.
• Technology: Specific camera systems and an advanced post-production process are used to ensure a seamless visual sphere.

It is not mandatory. Although VR headsets offer the most immersive and realistic experience, our 360° videos are fully accessible through:

• Mobile devices: Using the gyroscope to navigate the scene simply by moving the phone.
• Web browsers: Where the user can explore the environment by clicking and dragging with the mouse.

The budget for an immersive video production is not fixed, as it is defined based on technical requirements and the goals of each organization. The final investment depends primarily on the following factors:

• Project size and scope: The number of spaces to capture, the duration of the final experience, and the complexity of the narrative directly influence the necessary resources.
• Technology and innovation level: The use of ultra-high-resolution cameras, the integration of AI elements, or the need for specific hardware determines the sophistication of the development.
• Customization and post-production: The level of technical editing, inclusion of advanced graphics, visual effects, or integration with external systems and cloud services.
• Multi-device compatibility: Whether the solution needs to be optimized for different VR headset models, mobile devices, or tablets simultaneously.

At Onirica VR, our focus is on optimizing investment so that every resource contributes to the real success of the project. We offer a free initial consultation to assess your specific case and present a tailored technical and economic proposal.

Filming time is usually agile, but the overall project follows our structured phases to ensure success:

• Preparation: During the analysis phase, we define the scope and spaces to ensure efficient recording.
• Filming: Depending on the scale, it can last from a single day to a full week.
• Prototyping and Development: Following capture, we move through a prototyping period (1–3 months) and a final development and performance polishing stage (3–6 months).

Yes, absolutely. Our solutions are designed to be compatible with current standards to facilitate the promotion phase:

• Web: They integrate directly into your site using standard web players, with no external plugins required.
• Social Media: Platforms like YouTube, Facebook, or LinkedIn allow for the native upload and viewing of 360° video.
• Accessibility: This allows the content to reach your target audience immediately and easily.

If you have questions about technical integration, at Onirica VR we offer a free initial consultation to advise you.