
Virtual experiences
that drive business
We empower business innovation
through Extended Realities: VR, AR and Immersive Video, making their adoption easy and scalable.
Methodology
Recognitons such as the Gardner Award, for the standardization of Virtual and Augmented Reality in organizations, endorse our methodology and ability to design unique and scalable solutions offering:
Consulting
Conceptualization
Design
Development
Implementation
Promotion
Services
We help you choose your ideal solution. We push the digital and cultural transformation of organizations through:
Success stories
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VISION PRO: Apple’s new space computing era!
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Nebrija Estela de Letras
Client: Nebrija University The Nebrija Estela de Letras project is a virtual reality experience that recreates the historical moment of the discovery of the Americas in a fantastic and imaginative way. After its premiere at the National Museum of Spain, it has traveled throughout Latin America as part of a traveling exhibition and has been ... Read more
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Onirica VR Metaverse
Proprietary product Social and interactive metaverse, designed by the Onirica VR team to allow several avatars to connect simultaneously in a virtual space. This pioneering development has been key to explore with our clients the possibilities of creating their own interactive metaverses, promoting the successful implementation of metaverses or virtual spaces among our clients.
Projects
Clients
More than 10 years of experience with great traveling companions















FAQ
If you are going to create a Virtual Reality, Augmented Reality or immersive video project, you probably have some doubts. Here you will find answers to the most frequently asked questions.
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I am looking for a Virtual Reality and Augmented Reality development company: What characteristics should my ideal partner have?
- Proven experience: Check concrete examples in VR/AR. Comparing practical cases will allow you to assess their quality, versatility and fit with your business. In Onirica VR we always approach the first meetings in a very practical way, we talk little and show a lot.
- Adaptability: A partner must be flexible and be able to adapt to changes in technology, devices or software. Ask how they have managed these transitions in the past.
- Innovation and creativity: It’s not just about aesthetics, but about innovative technological solutions that stand out in the market. Examine innovative projects and their results.
- Technical competence: Make sure they are proficient with VR/AR tools and the latest trends. Involving a partner with technological expertise can help you assess their technical level.
- Support and accompaniment: You will need help after implementation. Ensure that your potential partner has solid, fast and continuous support, especially in the early stages.
- References and reputation: Research your potential partner’s reputation, success stories and customer reviews to confirm the reliability.
- Cultural compatibility: It is vital that you share values and vision to facilitate a smooth and lasting collaboration. Holding preliminary working sessions can help to see if the approach is shared.
In Onirica VR we have extensive experience in establishing strategic alliances, if you are looking for a partner you can book your first consultancy for free by clicking here.
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How much time is necessary for the development of a Virtual or Augmented Reality experience? What is the minimum time required?
Depending on the degree of complexity, an application can take from a few weeks to several months to develop. If it is a simple application or a first version it will take less time. The prototyping phase usually takes between one and three months of development, so if you have little time it may be best to either keep a very limited and simple idea or opt for a first MVP (minimum viable product) ready to be launched and grow in the future. For the most advanced experiences, the development usually takes between 3 and 6 months of implementation for the average project. Although less common, there are also projects that due to their size are of long duration and can exceed 12 months of development.
If you have doubts about the complexity of your idea and the estimated development time in Onirica VR we can help you with an estimate, we offer a free initial consultation to assess your project, get it by clicking here.
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For the implementation of a Virtual or Augmented Reality solution, is it better to use an existing product (SaaS or subscription software) or to develop a customized solution?
The choice between a standard product or a custom solution will depend on multiple factors, including the specific needs of the business, the scalability required, the maturity of the available product, and the context of use.
- A customized solution offers total adaptation to the needs of the organization, guaranteeing integration, scalability and flexibility in the long term. This option is especially valuable when the products on the market do not meet the requirements or do not present the desired level of maturity. Through a detailed analysis of objectives, functionalities and possible future scenarios, we can develop a fully customized tool capable of accompanying the growth and evolution of the company.
- On the other hand, there are very sophisticated products already available on the market, designed for very specific use cases (e.g. virtual meetings, or experiences with basic interactions that either eliminate development completely or make it more efficient). These products can save time and costs, since their implementation is faster and does not require development from scratch. At Onirica VR we have a variety of proprietary products and we also know this ecosystem of solutions well and, when the use case advises it, we recommend existing third-party software (either free or subscription), optimizing our clients’ time and resources.
- Conclusion: the decision between a standard solution or a customized development will always depend on the customer’s needs and the maturity of the available solutions. At Onirica VR we offer a free initial consultancy, aimed at understanding the company’s needs and determining the best strategy to follow. Our specialized team works closely with each client to propose the most efficient solution, either through the selection of existing products or the development of a customized application that provides real value and a competitive advantage in your industry.
At Onirica VR, we closely monitor developments and offer technical support to ensure that the solution remains up-to-date, efficient and aligned with business objectives over time. Contact us and get a free consultancy meeting to explore the best options for your organization.
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What are the phases in a Virtual Reality or Augmented Reality project, what do they involve and what do they consist of?
A Virtual Reality (VR) or Augmented Reality (AR) project is usually divided into five main phases that directly influence its success and effective implementation:
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- Analysis and definition phase: In this first step, the requirements and objectives of the project are gathered. Here we identify the client’s needs, the target audience of the solution, the purpose of the virtual experience and the desired functionalities. This information is used to create a scope document that will serve as a guide throughout the process.
- Prototyping phase: With the foundations laid, we proceed to the creation of a functional but simplified prototype. This prototype allows us to evaluate the feasibility of the idea, define the user experience and validate the interaction mechanics. Basic 3D assets are developed, fundamental dynamics are established and initial tests are performed, allowing early improvements and adjustments to be implemented.
- Development phase: Once the prototype is approved, it enters the full production stage. Here all elements are fine-tuned: graphics, animations, performance, usability and integration with sensors and external systems. In addition, advanced features, such as artificial intelligence, can be added to enrich the experience and make it more immersive. Collaboration between developers and end users at this stage is critical to creating a successful solution.
- Implementation phase: In this stage, the solution is integrated into the final environment. The accompaniment, technical support and training of the personnel who will use the tool is vital to solve any possible doubts encountered by both end users and those responsible for carrying out the implementation. Good support during the deployment of the solution is the key to a good implementation.
- Promotion phase: Once the solution is ready, it is time for dissemination. This phase includes audiovisual support for marketing, communication and participation in interviews, technical support in the drafting of press releases, etc. The objective is for the solution to have the widest possible reach, maximizing the return on investment.
If you are thinking of developing a Virtual or Augmented Reality project in Onirica VR we can help you by offering a free initial consultancy to assess your case.
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How much does it cost to develop an application or experience in Virtual and Augmented Reality?
The most common answer is usually “it depends”, since the cost varies according to the complexity and type of experience you want to create. However, in Onirica VR we want to go further and offer you a clear orientation about the usual investment ranges, explaining the different casuistry that can influence the budget.
For this purpose, we divide the solutions into three main categories:
- Quick solutions: These experiences are characterized by rapid integration, either because they are based on existing software or because they are agile prototypes. They are usually less complex projects, with a cost ranging from $10,000 to $25,000, and an implementation period ranging from a few weeks to a maximum of three months.
- Custom experiences: Applications that, despite being based on existing software developments, require significant customization for long-term use. With a medium level of interaction, virtual resources and a controlled innovation component, the budget is between $25,000 and $60,000.
- Highly complex experiences: When the solution requires a more sophisticated development, with multiple variables, advanced functionalities, or a high level of innovation, the cost can exceed $60,000.
Main variables affecting the cost of a VR and AR project:
- Level of customization and tailor-made adaptations
- Volume and complexity of the virtual content to be developed
- Multi-device development (compatibility with various types of glasses, mobiles, tablets, etc.)
- Integration of online infrastructure or cloud services
- Inclusion of emerging technologies and advanced innovation
- Use of non-standard hardware or specific devices
At Onirica VR we focus on optimizing the investment of each client, , providing maximum quality and efficiency so that every euro invested contributes to the success and usefulness of the application. Therefore, we always recommend the most profitable solution, the one that really aligns with your business objectives and generates the greatest impact on your results. If you are thinking of developing a Virtual or Augmented Reality experience we can make an assessment of your project through a first free consultancy that you can book here.
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What kind of maintenance and after-sales service do I need for my Virtual and Augmented Reality solutions?
The need for maintenance and after-sales support depends on the type of solution you implement. Some applications work autonomously and do not require continuous assistance, while others, with external connectivity or dependencies, need constant technical follow-up.
Local applications:
- Features: They are self-sufficient and do not depend on third party permissions or constant updates.
- Maintenance: Practically nonexistent.
- After-sales: An initial support service may be useful for the internal team to familiarize themselves with the tool during implementation, but it is not indispensable in the long term.
Applications with connectivity and content updating:
- Features: Requires connecting to servers with authentication, integrating with third-party services or keeping up to date with the latest software and content versions.
- Maintenance: May be necessary on an ongoing basis to ensure safety, compatibility and proper operation of the application.
- After-sales: Indispensable to ensure an agile technical support to solve problems, update the system and maintain the optimal performance level.
At Onirica VR we have extensive experience in the implementation of both types of solutions. If you would like guidance to identify the most suitable option for your company, we offer you a, free first consulting session, contact us and we will be happy to help you!